Taste The Great Outdoors
This is a campaign that I did for their line for spirits called Temple Spirits. The concept was to encompass all the natural qualities of the different products, from the apples that are used to make the vodka to the 13 botanicals that are used to make the gin. This campaign was intended for both print and digital distribution, with the intention to be put on billboards around Toronto, as well as up the 400 highway leading to “cottage country.” This was to encourage consumers to try a new out-doorsey liquor on their weekend by the lake. For this project, I conceptualized it, did all the budgeting, and identified the ideal billboard placement for the targeted audience, as well as shot and edited each element.
Client
Nickel 9 Distillery
Year
2022
Suggested billboard locations to reach the target demographic
Social Media Branding and Increase in Interactions
The intent of the work that I did with the Canadian Musicians’ Cooperative Inc. was the create a consistent brand across their Instagram page, and increase the interactions that the Instagram page was getting. My team and I did this successfully by creating templates that fit the brand, as well as taking photographs that would align with the brand. We increased Instagram interactions by creating dialogue and conversation that their target demographic, young, new, up-and-coming musicians, would want to participate in.
Client
Canadian Musicians Cooperative Inc.
Year
2021
